Who we are

First, we will change the technological paradigm of electric vehicles. We will write new textbooks with outstanding technology that leads the 4th generation powertrain era with technology that is at least 10 years ahead in the electric vehicle market now entering the 3rd generation powertrain era.

Second, we will create a new life space. Our new EV platform makes it very easy to introduce new and diverse applications into electric vehicles. The platform will create not only new driving experience and ownership, but also a new living space for mankind.

Third, we will become a company that realizes social values while doing commercial activities. The decoupling solutions to global pollution and climate change have pushed to replace engine cars, which take up half of petroleum energy consumption, with electric vehicles. Now our TRIPLUX cuts electrical energy by half more than other EVs do.

We start without hesitation into the one trillion market, one quarter of the automotive market. Our challenge would be ‘the’ New Normal, ’the’ New Paradigm and ‘the’ New World.

The best technology is for people and is the most efficient problem-solving solution. Mankind's technology is not one of the best, but a legacy of many technologies and even their names. We reorganize the legacy of the past and invent new things that are wonderful for people now and in the future.

Of the many technological innovations, the car is the most convenient for people. However, coexistence is difficult as it is due to side effects such as negative impact on the environment. The transition to the era of electric vehicles is inevitable, and the next generation of vehicles will be mobility platforms, not mechanical devices. There are many technical challenges to achieving this. The concept, role, function of the car, etc. all need to be recurrent.

We develop digital-centric control technologies that are optimized for the needs of the new era, rather than extending from existing ones. The flow of digital conversion is important to both the environment and people. Ultimately, when all controls are integrated into software, artificial intelligence, it can reduce the waste of many physical resources, producing positive and explosive effects in all aspects of the environment and economy. We are the people who can break away from the existing perspective and carry out the technological innovations required by the new era.